From the Horse's Mouth

OK. I know you may think that this blog has some kind of "obsession" with Digger at the moment... but, I took Cynthia's advice and contacted the ad agency directly -- Deutsch, Inc. in NY:

I know the Lamisil ads (with Digger) are *extremely* effective (and informative), but did your advertisers have to make them so disgusting? Literally, they give me and everyone I know the heeby-jeebies.

When everyone was in the boardroom (employees and client) viewing the final ad campaign, didn't all of you just cringe when Digger lifted up the toenail like a carhood? I gotta know. You all get the heeby-jeebies too, don't you? Come on... admit it.

Their response:

Yes. However, it is extremely effective in helping people come to terms with the fact that they have a problem. It also avoids the necessity of having to show actual pictures of a real toe with fungus, which in my opinion is actually worse [true. true.].

The campaign has been very effective, and apparently more and more people continue to seek treatment and get help. And that's the real success of the campaign.

I'm sorry it gave you the heeby-jeebies, but perhaps if you had the condition and were concerned/self conscious, maybe it would have hit you in a different way. Who knows?

Thanks for the feedback.

Matthew A.
Vice President, Business Development

I see their point. It's only intended to gross out those people with the real problem. Unfortunately, the rest of us are just collateral damage.