Thank you for your interest in Lamisil
Since we're still on the subject of the Lamisil Toenail Monster. Digger. You know? The dermatophyte. He only wants to lift your toenail up like a car hood (screeeeeetch) and get into your nail bed. (Shivers)Who knew there was a fine line between cute (as in cartoons are *supposed* to be cute) and utterly disgusting? I'm talking -- making the hairs on your arms rise, actually blowing chunks -- disgusting. You've got to have a special talent (given to you by Beelzebub himself) to turn people's stomachs from a CARTOON.
I decided to write a letter to Novartis (the makers of Lamisil) to see how they would respond to my complaint:
"I just wanted to let you know that the Lamisil commercial (you know the ones with Digger?) make the hair on my arms stand straight up. Personally, this commercial gives me (and ALL of my friends and family members) the heeby-jeebies. Perhaps your marketing strategy was to gross out the American public so bad that we were literally FORCED to remember the disgusting way Digger lifts up the toenail like a hatch? Well, mission accomplished. I guess a less disgusting ad wouldn't have been as effective, huh?"
Their Response:
"Thank you for your interest [interest?] in Novartis Pharmaceuticals Corporation. We received your email from our Lamisil website and appreciate you taking the time to contact Novartis. Your comments regarding our Lamisil Tablets commercial have been forwarded to the appropriate department for their review and records.
Sincerely,
Novartis Pharmaceuticals Customer Interaction Center."
Ok, so it wasn't funny OR insightful. Maybe I should find out which advertising agency was responsible for it and write to them. They should be able to provide more "insight".

2 Comments:
See this article in USA Today.
http://www.usatoday.com/money/advertising/adtrack/2003-10-12-lamisil_x.htm
It mentions the name of the advertising company. You SHOULD write to them!
I sent an email to the ad agency, let's see if they write back.
Post a Comment
<< Home